3 Social Platforms You Should be on if you Want to Find Your Sporting Target Audience

There are a lot of social media platforms for the modern day social seekers, however there are certain ones that I believe are a sure bet on putting yourself in front of coaches. Let’s face it, there are some rather unimpressive social platforms that you probably want to steer clear of, and if I am being completely honest, there are more platforms you should steer clear of than there are absolute beauties. This is something that you will have to work out on your own, because everyone is different, and we all have differing opinions.

But Im not here to warn you of the ones to steer clear of (perhaps that can be another post), I am here today to tell you three social platforms I use every day that I think are sure fire ways to place yourself in front of the right people. Three wonderful places that professionals, athletes, coaches, and schools like to hang out and disperse their many different accomplishments throughout the globe, and those places, my friends, are exactly where you want to be. They are where you want to be pumping your content consistently, and you will be sure to land on the social doorstep of those people you WANT to be in front of.

Don’t get me wrong, social media is always changing, algorithms change, and your pages could be shut down as quickly as you create them, so don’t ever just rely on this method, make sure you are still consistently emailing coaches. The world of social media is a fantastic way to place yourself in front of coaches sooner, but it is not the spine of your communication with them. Keep the emails going, and use social media as a bonus marketing tool, and never put all your eggs in one basket. Give yourself a good reach with multiple platforms, spread your content out, and give yourself little insurance policies in case one or two play havoc, as they can do from time to time. There are three particular platforms that are my absolute favourites, and I want to share them with you because I truly believe if you want to get in front of coaches quick, these are the top three places to be.

1- Facebook: There are over 2 billion people that are actively using Facebook worldwide. That’s 2 billion people you can potentially land yourself in front of. Facebook allows you to create a personal page, business page, and private group. You can choose who you allow into your community, and there are thousands of other groups you can become a member of. Facebook is easy to become a member of, and the business page gives you access to insights, a creator studio, publishing tools, and the option to run ads. These are handy when you have big events coming up and you want to build the hype of those in the social media world. It does cost to run ads though, so if the budget doesn’t allow for this, that’s fine. Growing your community and advertising organically can also be effective. What do I mean by organic? This is traffic you have pulled into your community without spending a dime. You can host live shows and share them out. It’s easy to do, so give it a go. If you would like information on creating a Facebook account, visit me at Promoting Elevating Athlete’s, and join our wonderful community of like minded sportsters here https://mailchi.mp/d2e37d7ced4e/joinpromotingelevatingathletes, where I will show you how to create a social presence, and more.

2- Instagram: Instagram is a great place to reach out to a younger community, and a community of schools, colleges, universities, sporting clubs and institutes. It’s a fantastic platform for keeping up to date with college sport, players, and statistics. It is also a great place to find those communities that can keep you up to date with test dates, and college admission cut-off dates. There is a great community of coaches, teachers, and sports directors, however, to find them takes a little bit of work, and you will likely need to request their permission to follow them. This is where you need to make sure you have a smashing profile. Instagram, like Facebook, is easy to become member of, and if you create a business page, you can access your insights, and use the new creator studio. You can do live shows, IGTV pre-recorded videos, stories, and post to your feed. You can also cross-post from Instagram to Facebook and vice versa. Instagram is a fabulous place to disperse your magical sporting abilities, so create an account and get cracking! If you would like help creating an Instagram account, I will show you how at Promoting Elevating athletes, you can join here today https://mailchi.mp/d2e37d7ced4e/joinpromotingelevatingathletes

3- LinkedIn: There are over 300 million active users on LinkedIn, comprising mostly of decision makers and senior level influencers. This platform folks, is where the biz peeps are hangin, and this is where you want to be. LinkedIn puts you in front of a different audience to Facebook and Instagram. It’s a place where professionals go to network, job search, post opportunities, wins, and losses, and where the boss goes to find their next recruit. That recruit could be you. Here, you can connect with many sporting professionals, and put all of your skill and ability right in front of them. When you consistently place yourself in front of these professionals, they will know where to look when they are looking for someone just like you. So be there! LinkedIn has a free or premium option. I have not yet found a need to use premium personally, but again, it is a personal choice and you may find premium to be quite useful. It does come with a fee. The free plan is effective enough in allowing you to connect with a wide community of sporting professionals. Get on and start connecting today. If you would like help connecting to LinkedIn, visit me at Promoting Elevating Athletes right here today https://mailchi.mp/d2e37d7ced4e/joinpromotingelevatingathletes

I have now given you three social media platforms that are sure winners when it comes to building yourself a community of sporting professionals. There are a lot of platforms out there, and some you really should stay away from, however, the three I have mentioned are my top three of all of them. If you would like any help getting any of these social platforms up and running, become a member of Promoting Elevating Athletes here today https://mailchi.mp/d2e37d7ced4e/joinpromotingelevatingathletes. See you there. Yours in sport, Brooke Hamilton.

What do you find the most challenging part of securing sports scholarships and maximising opportunity from year 9 for your athlete?

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